Under the danger of "opportunity" jiangsu textile and garment industry self-help road

April, the spring season, is also the traditional peak season for the textile and garment industry. However, the butterfly effect caused by the epidemic is everywhere. Problems such as shortage of production resources, poor logistics and transportation, and stagnant market demand make Jiangsu textile industry fall into an "unprecedented winter".

Inventories rose and liquidity tightened

"Golden moon" was forced to press the pause button, nanjing Tao Yumei Clothing Design Industry Co., LTD., a little deserted, recall the spring sales season in previous years, Tao Yumei company deputy general manager Yang Taoran's face slightly bitter expression. In the past half month, problems such as insufficient staff attendance rate, unable to recover production capacity and orders, unsmooth sales of products on the market, surging inventory, and steep profits have appeared one after another. The original production and sales plan has been disrupted, and everything needs to be discussed again...

Anxious Yang Taoran opened at the beginning of the year just formulated the enterprise development plan, while remodifying, while preparing for the next enterprise research and development production and sales in advance. "The textile and apparel industry is very seasonal. If we miss the peak season of spring clothing, it will affect stocking for other seasons." She explained that unlike other manufacturing industries, textiles are developed and produced three to six months ahead of the market. Although in spring, but in order to stock up, textile and garment enterprises have entered the peak season of summer wear production and the research and development period of autumn wear. However, affected by the epidemic, from the downstream retail terminal to the upstream clothing processing, temporarily suspended, not only spring clothing sales are not as good as before, unsalable inventory will also affect the later storage and transportation costs of enterprises, but also lead to continuous tightening of working capital, hinder the procurement of autumn fabrics, can be said to affect the whole body.

Suzhou Yilai Garment Co., 180 kilometers away from Tao Yumei Garment Design Industry Co., was similarly hit. "From The Spring Festival to late March, offline stores and online logistics were closed, affecting both online and offline sales of our spring and summer clothing. I counted the loss every day, and my heart was bleeding." Wang Xin, general manager of E-Lai Apparel, said ruefully that they had scaled back production of spring clothing this year, after a large overhang of inventory in the previous two years.

Actually, affected by the outbreak of the textile clothing enterprises is not only the two, the party branch, vice secretary of the provincial federation of industry and garment industry chamber of commerce and secretary-general Lu Mei introduces, in late march, the provincial federation of industry and clothing industry chamber of commerce has carried out under the epidemic situation of the research, 80% of surveyed list companies say about performance targets completion rate under 60% this year, Only 20 per cent said this year's target performance completion rate was around 70 per cent.

Logistics is not free, foreign trade orders sharply reduced

Under the epidemic, textile and garment domestic trade enterprises are suffering, and export enterprises are also in trouble. "My worst fears have come true. Just after I answered the phone, another export order was cancelled, with an estimated loss of 1 million yuan." Finish this sentence, Wuxi Green meng clothing Co., LTD. General manager Wang Ping canthus appeared tears. She said the company, which specializes in knitwear, has had three orders canceled since March due to the epidemic prevention and control, the shutdown or restrictions on logistics, transportation and supply chains, and the express delivery industry. And the successful signing of orders, raw and auxiliary materials can not come in, finished clothing can not go out, and even affect the supply chain and franchisee relations, for the follow-up business hidden trouble.

Wang Ping said, in order to repair customer relations in time, to restore the reputation of green meng clothing, they have changed part of the foreign trade orders to air freight, although the transportation cost rose significantly, severely squeeze profit space, but also can only hit the front teeth to swallow. She calculated that a 20-foot container carrying 11 tons of goods to Vietnam, for example, costs about 10,000 yuan to ship, but the air freight price is about 165,000 yuan, the cost of freight guarantee alone has increased by nearly 16 times.

Not only in Wuxi, Lianyungang Meishi Clothing Co., Ltd. is also suffering from logistics difficulties and reduced orders. Tao Shiping, general manager of Meishi Apparel, which has been suspended for more than 20 days, said that due to the impact of the epidemic, foreign trade orders have been reduced, the rate of staff attendance is insufficient, and the production rhythm of the enterprise has been disrupted, resulting in a loss of at least 1 million yuan in the first quarter, while the profit in the previous quarter was at least 1 million yuan.

"Half of our products are exported overseas, and fluctuations in the international market have a great impact on us," said Tao shiping, who has been engaged in foreign trade for many years. In recent years some mid-range orders from domestic to foreign general trend of global outbreak, the earliest return to work and production due to domestic factories, in many countries is still in the outbreak of serious cases, the textile clothing export orders in the back, but this year many southeast Asian countries production capacity recovery, a lot of orders and ran back again.

Respond to market changes with innovation

Despite the pressure, despite the unprecedented crisis, but many Jiangsu textile enterprises did not lie down, but showed a strong "desire for life". The textile and garment market is huge, and it also provides countless possibilities for enterprises. Almost all enterprises are responding to market changes through innovation. But in Lu Mei's view: "Opportunities and challenges coexist, every crisis is an opportunity to change the market pattern."

Nanjing Tao Yumei clothing company is one of the representative enterprises.According to Yang taoran, before the epidemic, 90 percent of sales of itsproducts came from offline stores. At present, in order to change the status quo, enterprises have expanded online sales channels, opened micro mall and live platform. At the same time, Tao Yumei apparel is also trying to change its business mode and gradually transform to asset-light. It will cooperate with qualified processing enterprises that meet the production needs of enterprises and entrust them to process non-core products. In view of the market demand, the enterprise will focus on the development of new Chinese clothing, and the traditional manual skills can not be replaced by machinery into them.

In the three years when the epidemic repeatedly appeared, wuxi Lvmeng Garment Co., Ltd. engaged in foreign trade processing more and more believe that to the independent brand to benefit is the king's way of future enterprise development. Only when enterprises develop their own brands, can they no longer be restricted by the international market. Moreover, Jiangsu has a complete textile industry chain, as well as regional industrial clusters with obvious professional characteristics and significant aggregation effect. These congenital conditions will promote the transformation and upgrading of enterprises.

For the transformation action of many enterprises, industry experts expressed support, but also gave relevant suggestions, think that Jiangsu textile and garment industry to bid farewell to the current state, need to develop in a group, realize the industrial cluster and the whole industry chain supporting, and in the industrial cluster, at the same time, pay attention to intensive. They took shuyang Economic and Technological Development Zone as an example. There are not only intelligent textile equipment manufacturers, but also textile manufacturers in the zone. At present, a green supply chain has been built, and enterprises do not have to go out of the zone for procurement. At present, through big data, Internet of things and intelligent management, the local textile industry is being promoted to transform into a high-value-added home textile industry.